Life has changed drastically for many Americans in the wake of the COVID-19 pandemic. For law firms, this means there is a need to shift many of the ways in which you might typically do business to accommodate these changes, and adjusting your digital marketing efforts to reflect a changed world.
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When you’re building a brand for your law firm, it’s more than just slapping your name on a piece of stationery and calling it a day. Even though the legal profession doesn’t focus on aesthetics as much as tech and fashion, that doesn’t mean that you can ignore branding entirely. Creating a trusted brand for …
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess the things your firm excels at and what your firm needs to improve (strengths and weaknesses), as well as promising opportunities and the biggest threats to your firm’s success.…
